The Greater Baltimore Urban League (GBUL) has embarked on an ambitious journey to further its economic empowerment and social justice mission by creating a dynamic 5-year strategic plan. This plan is informed by a comprehensive S.W.O.T Analysis, Benchmark Study, and Environmental Scan, which provided a holistic understanding of GBUL’s current position, strengths, and growth opportunities. Through engagement with diverse stakeholders, we have identified key areas of focus that will drive our mission to empower communities and change lives.